Owning over 90% of the search market share, Google stands as the most popular search engine. Their algorithm is developed according to a value proposition that ensures the most relevant results to over 90% of queries globally, which is why Google.com attracts billions of annual worldwide visits.
Keywords represent search intent, and hence, appropriate keyword integration is crucial to improve your content’s relevance, and by extension, its ranking on the search engine result page (SERP).
This article explains the importance of keywords in terms of site visibility. We also list down the ten best keyword research tools to create well-optimized content that attracts your target audience.
To increase website visits and improve conversion rates, it is crucial for your website to be visible to the target audience. Stats show that websites on the first result page generate more than 75% of the traffic for any given search.
This ranking reflects your content’s quality and relevance, which is gauged by the engine according to specific criteria. While the algorithm is always undergoing tweaks, it is a known fact that the placement of relevant keywords is one of the main elements of SEO.
Keywords are words that people type in the search bar to find the information they want.
Thus, for SEO optimization of your site, you need to first carry out thorough keyword research to check what your target audience enters in the search engine. Adding these specific words /phrases to your content improves relevance, which increases your chance at higher ranking, more traffic, and better conversion.
Why Do You Need Keyword Research Tools?
Here’s why using good keyword research tools is essential:
Understanding Search Intent
As a creator, you want to make relevant information accessible to your readers. Knowing different keywords related to your niche helps you identify what your audience is specifically looking for.
You can then strategize your articles /blogs according to the search intent, making sure your readers find all the required information in one comprehensive post. This goes a long way in generating returning site visitors.
Building Content Strategy
Knowing different search variations allows you to expand further in the niche. It helps you create new and better content.
It is worth knowing that at times there are certain keywords that may not exactly be the same but are related and searched by the same group of audience. This is known as the keyword cluster.
You can consider incorporating these clusters in one article to drive more traffic without having to publish multiple similar posts.
Finding Less Competitive Niches
Research tools list down different search variations with their respective search volume. If you are kickstarting a website, you want to go for keywords that can potentially generate a substantial amount of traffic but don’t have a saturated market in terms of available content.
By providing top-notch content around these search phrases, you can build yourself a loyal consumer base.
10 Best Keyword Research Tools to Use in 2023
Now that we have established the importance of keyword integration, here are ten of the best keyword research tools you can use in 2023:
When it comes to the best keyword research tools, SEMrush stands as an undisputed champion. It is an all-in-one tool that offers high-quality keyword suggestions and excellent analysis of competitor websites.
It has a tool kit that builds you a Keyword Master List that enables you to truly explore your niche. Just by entering a basic keyword, you would get a whole list of similar and broad-match search phrases to add to your content.
Apart from this, SEMrush also compares your content to that of the competition and shows where you stand against related websites.
This involves a deep analysis of your article’s readability, keyword integration, relevance, and SEO optimization. All of it helps understand the necessary changes to your site to boost its ranking on the search engine. Despite being expensive, SEMrush has more than 471,000 active users which reflects well on its dependability as a keyword research tool.
SE Ranking is an easy-to-use, valuable tool loaded with helpful features required for the complete SEO optimization of a website. It offers custom-made subscription plans to track keyword ranks. You can use the tool to generate low search intent keywords, mostly long-form /long-tail. The tool also displays search volume next to all the phrases that you should integrate into your content to drive more traffic.
It is worth knowing that SE Ranking works with five search engines, which implies that it can provide a 100% accurate depiction of your site’s positioning in relation to competitors’ content across multiple platforms. During the competition analysis, you can also add filters to better gauge your content’s relevance.
Google Trends is a free tool widely used by experts to collect relevant keywords for a topic. What sets it apart from other SEO tools is the display of real-time, unfiltered search requests. Other than looking for keywords related to a specific topic, you can also know the trending searches.
You can easily get all the data in relation to these spiked search results. This is especially of great use to sites dealing with news. Additionally, marketers can also put up content with trending keywords, which increases the chance of quickly acquiring high site traffic. You can pair Google Trends up with other paid and better research tools to analyze each keyword before adding it to the posts,
When it comes to keyword research, SEO PowerSuite offers a complete package in both free and pro versions. With this tool, you can get a comprehensive list of keyword suggestions, including many long-tail keywords.
Additionally, it also allows you to remove negative keywords, i.e., words that prevent your content, especially ads, from showing up on someone’s feed, even if they are browsing-related information. By excluding these words, your content’s chances of better positioning increase.
Apart from this, there are several other features like smart keyword analysis, TF-IDF analysis, and keyword mapping, which make SEO PowerSuite worth subscribing to.
Ahrefs is one of the most reliable SEO tools. It works with multiple search engines and therefore offers better insights into ranking and SEO optimization of your website.
You can get a comprehensive keywords list by entering any one seed keyword. The clutter-free display and user-friendly interface make it easier to identify which keywords have less competition, but high search volume. This particularly comes in handy for people who are starting with a brand-new website.
Majestic SEO is one of the best keyword research tools accessible with affordable paid plans. It employs an AI-based NLP algorithm to generate relevant keywords. The same technical structure is also helpful in analyzing your site’s backlink profile, which is crucial for SEO and SERP ranking.
The tool also works on other SEO parameters like complete content analysis and site audits, and on-page and off-page SEO. It is essential to mention that the primary focus of this tool is backlinks, and if you are looking for only keyword research, you might want to consider other options.
With over 250,000 global users, Serpset stands as a renowned and trusted SEO tool. Other than elaborate keyword research, it also offers high-end backlink analysis, accurate rank tracking, site auditing, domain analysis, on-page and off-page SEO, etc.
All of this ensures maximum traction and a successful online presence for your website. The Chrome extension, user-friendly interface, and clear and concise display enable users to easily navigate their way around the site.
SpyFu is specifically known for top-quality keyword research. It tracks how your site performs after the integration of different keywords, which allows you to optimize it in a way that drives maximum traffic.
Living up to its name, SpyFu is also excellent at competition analysis. You can enter any domain, and the software will give you complete details about their Google Ads, keyword placement, and ad variations from the last sixteen years. This gives you valuable insight that you can apply when formulating marketing strategies for your own website.
Ubersuggest is another SEO tool available in both free and paid versions. While it is not great for complete SEO optimization, the software does work well when it comes to keyword research.
You can use the free version to look into the data required to check which keywords can help with better site positioning. However, it is essential to mention that the software’s data isn’t always accurate.
When it comes to free and easy keyword research, Google’s Keyword Planner makes for a good choice. It can give you a list of related searches which are helpful in content optimization.
However, the tool has several limitations, such as no feature analyzing search volume, or keyword difficulty. Therefore, if you want to properly optimize your site according to the SEO, it is imperative that you supplement Google’s Keyword Planner with other research tools.
The bottom line is that if you want to boost your site’s ranking and generate better revenues, it is highly essential to understand the importance of keywords for content relevance and quality.
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