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eCommerce SEO Audit [A Complete Checklist by Experts]

eCommerce SEO Audit [A Complete Checklist by Experts]

eCommerce SEO Audit [A Complete Checklist by Experts]

April 28, 2023

ecommerce seo audit checklist

If you have an eCommerce store, you’d probably need to check whether it’s headed in the right direction time and again. Maybe you are doing everything right, or perhaps it’s just missing a vital strategy that could take it up a notch.

That’s where SEO audit comes in. Even if everything is aligned and headed the way to success, you cannot reach the ultimate level without an ecommerce SEO audit.

This helps analyze your SEO practices and can help you achieve optimal SEO levels.

What Does an SEO Audit Do for Your eCommerce Business?

An SEO audit can boost your business ranking and give it a jump above competitors across search engines.

Once you are at the top, people are more likely to click their way through your store, increasing your sales revenue via greater conversions.

Being at the top makes you more noticeable and approachable.

An SEO audit can help ecommerce companies in the following ways:

1. They create high-quality SEO content that will likely get greater clicks, shares, and direct traffic your way.

2. They help attract more SEO-optimized traffic your way.

3. Use effective strategies to provide maximum returns on your investment.

ECommerce SEO Audit – Explained

ECommerce SEO audits check your web presence, particularly the website, and devise a plan of action for improvements. Then it also helps your business through the process of implementing those improvements.

As a result:

1. Your store ranking improves
2. You get more potential customers clicking your website
3. There’s a higher number of conversions.

The audit process looks at different angles of your eCommerce business. However, the two focal areas of the audit are your product page and category page.

1. Products

Often the biggest mistake people make when designing a website is placing all focus on the home page. The home page looks classy and attractive and may even feature special offers.

But the actual pages the potential customers are attracted to are often neglected.

They are either incomplete, lack contact information, or may be unoptimized.

Hence, to increase the conversion rate, you need to optimize the content of these pages for potential customers and search engines.

Products Optimization
Here are some effective strategies for optimizing your product page:

1. Use keywords in your meta description, page description, and title. Use effective keyword tools like Ubersuggest, Semrush, Ahref, etc.
2. Keep the format simple and easy to navigate through
3. Insert discount offers, free shipments, coupons, and other attractive offerings
4. Add indexed alt text and images
5. Insert internal links and backlinks

2. Collections

The category pages should have target keywords in the meta description and title tags like the product pages.

Also, the category pages should not be too cluttered and easy to understand and navigate through.

Photos, too, are important to give the buyers an idea of what to expect and how the product would look like in real life.

Comprehensive Checklist for eCommerce SEO Audit

ECommerce website audits are explicitly designed for each page and business. However, there are some common areas across all businesses.

Let’s go through the checklist for eCommerce SEO Audit.

1. Keywords Research
Keywords are important for effective lead conversions. The more optimized your web pages, the higher your chances of converting the targeted lead customers.

These keywords will also optimize your website and rank it higher on search engines. Ensure you insert these keywords in your title, description, URL, meta and title tag, images, categories, content, and other tags.

2. Technical SEO
Next, the website’s technical aspects are checked for your website’s positioning in a search engine.

It includes checking things like:

Website structure
Architecture
Title tags and other tags
Image
Links
Indexation
Coding
Crawlability

3. Crawling & Indexing

The search engines index some of the web pages. Index analysis helps find those pages. Tools like Google Search Console can help you track indexing.

It’s best if your main product category pages are on the indexing. Else your page won’t show up in the search results.

The search engines index some of the web pages. Index analysis helps find those pages. Tools like Google Search Console can help you track indexing.

It’s best if your main product category pages are on the indexing. Else your page won’t show up in the search results.

4. HTTPS
HTTPS upgrade boosts user confidence in your website. If your website has SSL certification and SSL installed, users will feel safer navigating your pages.

Upgrading to HTTPS is easy and doesn’t take much effort.

5. Metadata

Metadata should be concise yet descriptive and include the target keyword.

Similarly, an SEO audit also looks into the title tag. It should be precise yet detailed and give the visitors a gist of your website’s content.

6. Content Duplication
Often websites list the same products in different categories. They may even have the same descriptions and guides etc.

These are marked as duplicate content and could confuse the search engines, and they may index the wrong pages. Such duplication should be avoided and rectified.

7. Content Gap Analysis
Another aspect SEO audit looks into is content gaps. That means opportunities to add quality content to the web page may exist.

The audit also looks into content that can be updated or elaborated.

8. Broken Links
Broken links occur for a variety of reasons. But the most common issue is that pages get deleted over time or move to new URLs.

Broken links can add to the dismay and distress of website visitors. They often switch to other pages when they can’t find the content they are looking for.

Hence it’s important to analyze the links and fix them right away.

9. Alt Text
Alt text gives information about the image. Users seek this information to see how relevant the image is to them.

When it lacks the needed description, it can cause confusion affecting your site ranking.

10. Page Speed
People easily shift or close the website if it takes too long to load. Check your webpage’s loading speed via tools like Pingdom or GTmetrix.

The ideal timeline for a page to load is about 2-5 seconds max. Any longer, the visitor will lose interest, and you will forego a potential customer.

You can boost your webpage’s speed by:

1. Upgrading to a dedicated server for your business
2. Use small-sized images
3. Caching plugins

10. Website UI
Customers may visit your website via their laptops, mobiles, or tablets. Ensure your website is optimized and has a user-friendly interface for all devices.

eCommerce SEO audit also checks how mobile-friendly your website is. It may suggest you to:

1. Use a responsive design so the webpage automatically adapts itself to the screen size of different devices.
2. Use simple website design and small fonts
3. Disable JavaScript

ABOUT US

A full-service agency trusted by small and big businesses. We are a team of real search marketing gurus and have been been growing businesses since 2000. Let's grow your business by teaming up with a trusted marketing agency.

LET'S WORK TOGETHER

Since 2000, we've strived towards excellence in SEO marketing. We have worked with 1000+ large B2B and B2C companies to achieve outstanding results. Partner with us to start driving more traffic, conversion and sales. 

ADDRESS
150 W 88th Street, Unit 5.
Bloomington, MN 55420, USA
(952) 260-8883

Copyright © 2010-2023. All rights reserved.
We fully cares about the privacy of our visitors and users, and is fully committed to protect their personal data and use it properly in compliance with data privacy laws. This policy describes how we may collect and use personal information, and the rights and choices available to our visitors and users regarding such information.

5 Best SEO Reporting Tools For SEO Agencies

5 Best SEO Reporting Tools For SEO Agencies

5 Best SEO Reporting Tools For SEO Agencies

April 28, 2023

 

With the internet becoming mainstream, SEO agencies are always in demand. Be it for content creation or digital marketing, website owners need SEO experts to optimize their sites so it remains visible to potential visitors.

However, simply knowing the intricacies of complex SEO criteria is not enough, and you need to supplement your knowledge with special tools to create real conversions for your clients.

In this article, we discuss the 5 best SEO reporting tools that can make your work easier and better.

1. SEMrush

SEMrush is one of the most trusted SEO reporting tools recommended by almost all SEO experts. It offers in-depth keyword research as well as position tracking. It allows you to check the daily rankings of your website in relation to a certain set of relevant, trending keywords.

The software offers different subscription packages, each of which compares your site’s position against a particular number of competitors. For example, a free account can track 20 competitors, while a business account (the most expensive and premium) can compare against 800 websites.

Other than this, SEMrush also has a built-in on-page SEO checker, site audit, organic traffic insights, and several other useful features. Therefore, mastering the tool as an SEO agency can guarantee high traction and revenue generation for your clients.

 

2. Ahrefs

Ahrefs is a giant when it comes to SEO reporting tools. It enables keyword research, enlisting all the relevant suggested keywords with their search volume. This helps you optimally integrate the search phrases in your content.

The software is a complete SEO tool with over three trillion known URLs. It compares your website against the large database and suggests the necessary edits to improve its quality. This in-depth analysis helps secure high ranks on the SERP.

The standout feature of Ahrefs is its site crawler that powers a 12 trillion link database. This comes in handy for backlink analysis, which you can use to then remove incoming links from irrelevant or penalized websites.

 

3. Screaming Frog

Screamin Frog is a website crawler that audits your web content for SEO. The paid version offers a multitude of advanced features which analyze your website according to the search engine’s algorithm.

It focuses on common optimization issues, and the analysis is exported to Excel or other similar programs to formulate a list of suggestions.

 

4. AgencyAnalytics

Agency Analytics is a customizable site auditor. It offers affordable payment plans, and even with limited features, it makes for a good tool for small-sized agencies. It comes with 70+ supported integrations for content ranking. The automated branded reports, user-friendly interface, and dashboard customization are the primary selling features.

However, it is essential to mention that in case of an interrupted connection, the integrated channels start glitching, which makes the software impractical for use at a large scale.

 

5. SE Ranking

SE Ranking is an easy-to-use software that brings you all the major SEO-related tools in one place. When you log in, a tutorial video introduces you to different features so you can use them to their maximum potential when optimizing web content.

Although the platform does not allow customization, it does enable efficient keyword research and basic SEO audits which work well for small to mid-sized SEO agencies.

 

Take Away

As an SEO agency, your success lies in the conversion rates, lead generation, and revenue of your client’s website. Given how technical SEO is now, using SEO reporting tools for content analysis is paramount.

Considering your requirement and budget, choose any of our five recommended tools, and deliver the quality service you promised your clients.

ABOUT US

A full-service agency trusted by small and big businesses. We are a team of real search marketing gurus and have been been growing businesses since 2000. Let's grow your business by teaming up with a trusted marketing agency.

LET'S WORK TOGETHER

Since 2000, we've strived towards excellence in SEO marketing. We have worked with 1000+ large B2B and B2C companies to achieve outstanding results. Partner with us to start driving more traffic, conversion and sales. 

ADDRESS
150 W 88th Street, Unit 5.
Bloomington, MN 55420, USA
(952) 260-8883

Copyright © 2010-2023. All rights reserved.
We fully cares about the privacy of our visitors and users, and is fully committed to protect their personal data and use it properly in compliance with data privacy laws. This policy describes how we may collect and use personal information, and the rights and choices available to our visitors and users regarding such information.

Best 10 Keywords Research Tools for 2023

Best 10 Keywords Research Tools for 2023

Best 10 Keywords Research Tools for 2023

November 14, 2019

Owning over 90% of the search market share, Google stands as the most popular search engine. Their algorithm is developed according to a value proposition that ensures the most relevant results to over 90% of queries globally, which is why Google.com attracts billions of annual worldwide visits.

Keywords represent search intent, and hence, appropriate keyword integration is crucial to improve your content’s relevance, and by extension, its ranking on the search engine result page (SERP).

This article explains the importance of keywords in terms of site visibility. We also list down the ten best keyword research tools to create well-optimized content that attracts your target audience.

To increase website visits and improve conversion rates, it is crucial for your website to be visible to the target audience. Stats show that websites on the first result page generate more than 75% of the traffic for any given search.

This ranking reflects your content’s quality and relevance, which is gauged by the engine according to specific criteria. While the algorithm is always undergoing tweaks, it is a known fact that the placement of relevant keywords is one of the main elements of SEO.

Keywords are words that people type in the search bar to find the information they want.

Thus, for SEO optimization of your site, you need to first carry out thorough keyword research to check what your target audience enters in the search engine. Adding these specific words /phrases to your content improves relevance, which increases your chance at higher ranking, more traffic, and better conversion.

Why Do You Need Keyword Research Tools?

Here’s why using good keyword research tools is essential:

Understanding Search Intent

As a creator, you want to make relevant information accessible to your readers. Knowing different keywords related to your niche helps you identify what your audience is specifically looking for.

You can then strategize your articles /blogs according to the search intent, making sure your readers find all the required information in one comprehensive post. This goes a long way in generating returning site visitors.

Building Content Strategy

Knowing different search variations allows you to expand further in the niche. It helps you create new and better content.

It is worth knowing that at times there are certain keywords that may not exactly be the same but are related and searched by the same group of audience. This is known as the keyword cluster.

You can consider incorporating these clusters in one article to drive more traffic without having to publish multiple similar posts.

Finding Less Competitive Niches

Research tools list down different search variations with their respective search volume. If you are kickstarting a website, you want to go for keywords that can potentially generate a substantial amount of traffic but don’t have a saturated market in terms of available content.

By providing top-notch content around these search phrases, you can build yourself a loyal consumer base.

 

10 Best Keyword Research Tools to Use in 2023

Now that we have established the importance of keyword integration, here are ten of the best keyword research tools you can use in 2023:

 

1. SEMrush

When it comes to the best keyword research tools, SEMrush stands as an undisputed champion. It is an all-in-one tool that offers high-quality keyword suggestions and excellent analysis of competitor websites.

It has a tool kit that builds you a Keyword Master List that enables you to truly explore your niche. Just by entering a basic keyword, you would get a whole list of similar and broad-match search phrases to add to your content.

Apart from this, SEMrush also compares your content to that of the competition and shows where you stand against related websites.

This involves a deep analysis of your article’s readability, keyword integration, relevance, and SEO optimization. All of it helps understand the necessary changes to your site to boost its ranking on the search engine. Despite being expensive, SEMrush has more than 471,000 active users which reflects well on its dependability as a keyword research tool.

 

2. SE Ranking

SE Ranking is an easy-to-use, valuable tool loaded with helpful features required for the complete SEO optimization of a website. It offers custom-made subscription plans to track keyword ranks. You can use the tool to generate low search intent keywords, mostly long-form /long-tail. The tool also displays search volume next to all the phrases that you should integrate into your content to drive more traffic.

It is worth knowing that SE Ranking works with five search engines, which implies that it can provide a 100% accurate depiction of your site’s positioning in relation to competitors’ content across multiple platforms. During the competition analysis, you can also add filters to better gauge your content’s relevance.

 

3. Google Trends

Google Trends is a free tool widely used by experts to collect relevant keywords for a topic. What sets it apart from other SEO tools is the display of real-time, unfiltered search requests. Other than looking for keywords related to a specific topic, you can also know the trending searches.

You can easily get all the data in relation to these spiked search results. This is especially of great use to sites dealing with news. Additionally, marketers can also put up content with trending keywords, which increases the chance of quickly acquiring high site traffic. You can pair Google Trends up with other paid and better research tools to analyze each keyword before adding it to the posts,

 

4. SEO PowerSuite

When it comes to keyword research, SEO PowerSuite offers a complete package in both free and pro versions. With this tool, you can get a comprehensive list of keyword suggestions, including many long-tail keywords.

Additionally, it also allows you to remove negative keywords, i.e., words that prevent your content, especially ads, from showing up on someone’s feed, even if they are browsing-related information. By excluding these words, your content’s chances of better positioning increase.

Apart from this, there are several other features like smart keyword analysis, TF-IDF analysis, and keyword mapping, which make SEO PowerSuite worth subscribing to.

 

5. Ahrefs Keywords Explorer

Ahrefs is one of the most reliable SEO tools. It works with multiple search engines and therefore offers better insights into ranking and SEO optimization of your website.

You can get a comprehensive keywords list by entering any one seed keyword. The clutter-free display and user-friendly interface make it easier to identify which keywords have less competition, but high search volume. This particularly comes in handy for people who are starting with a brand-new website.

 

6. Majestic SEO

Majestic SEO is one of the best keyword research tools accessible with affordable paid plans. It employs an AI-based NLP algorithm to generate relevant keywords. The same technical structure is also helpful in analyzing your site’s backlink profile, which is crucial for SEO and SERP ranking.

The tool also works on other SEO parameters like complete content analysis and site audits, and on-page and off-page SEO. It is essential to mention that the primary focus of this tool is backlinks, and if you are looking for only keyword research, you might want to consider other options.

 

7. Serpstat

With over 250,000 global users, Serpset stands as a renowned and trusted SEO tool. Other than elaborate keyword research, it also offers high-end backlink analysis, accurate rank tracking, site auditing, domain analysis, on-page and off-page SEO, etc.

All of this ensures maximum traction and a successful online presence for your website. The Chrome extension, user-friendly interface, and clear and concise display enable users to easily navigate their way around the site.

 

8. SpyFu (Mangools)

SpyFu is specifically known for top-quality keyword research. It tracks how your site performs after the integration of different keywords, which allows you to optimize it in a way that drives maximum traffic.

Living up to its name, SpyFu is also excellent at competition analysis. You can enter any domain, and the software will give you complete details about their Google Ads, keyword placement, and ad variations from the last sixteen years. This gives you valuable insight that you can apply when formulating marketing strategies for your own website.

 

9. Ubersuggest

Ubersuggest is another SEO tool available in both free and paid versions. While it is not great for complete SEO optimization, the software does work well when it comes to keyword research.

You can use the free version to look into the data required to check which keywords can help with better site positioning. However, it is essential to mention that the software’s data isn’t always accurate.

 

10. Google’s Keyword Planner

When it comes to free and easy keyword research, Google’s Keyword Planner makes for a good choice. It can give you a list of related searches which are helpful in content optimization.

However, the tool has several limitations, such as no feature analyzing search volume, or keyword difficulty. Therefore, if you want to properly optimize your site according to the SEO, it is imperative that you supplement Google’s Keyword Planner with other research tools.

 

Final Words

The bottom line is that if you want to boost your site’s ranking and generate better revenues, it is highly essential to understand the importance of keywords for content relevance and quality.

 

ABOUT US

A full-service agency trusted by small and big businesses. We are a team of real search marketing gurus and have been been growing businesses since 2000. Let's grow your business by teaming up with a trusted marketing agency.

LET'S WORK TOGETHER

Since 2000, we've strived towards excellence in SEO marketing. We have worked with 1000+ large B2B and B2C companies to achieve outstanding results. Partner with us to start driving more traffic, conversion and sales. 

ADDRESS
150 W 88th Street, Unit 5.
Bloomington, MN 55420, USA
(952) 260-8883

Copyright © 2010-2023. All rights reserved.
We fully cares about the privacy of our visitors and users, and is fully committed to protect their personal data and use it properly in compliance with data privacy laws. This policy describes how we may collect and use personal information, and the rights and choices available to our visitors and users regarding such information.

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ABOUT US

A full-service agency trusted by small and big businesses. We are a team of real search marketing gurus and have been been growing businesses since 2000. Let's grow your business by teaming up with a trusted marketing agency.

LET'S WORK TOGETHER

Since 2000, we've strived towards excellence in SEO marketing. We have worked with 1000+ large B2B and B2C companies to achieve outstanding results. Partner with us to start driving more traffic, conversion and sales. 

ADDRESS
150 W 88th Street, Unit 5.
Bloomington, MN 55420, USA
(952) 260-8883

Copyright © 2010-2023. All rights reserved.
We fully cares about the privacy of our visitors and users, and is fully committed to protect their personal data and use it properly in compliance with data privacy laws. This policy describes how we may collect and use personal information, and the rights and choices available to our visitors and users regarding such information.