5 Best SEO Reporting Tools For SEO Agencies

April 28, 2023


With the internet becoming mainstream, SEO agencies are always in demand. Be it for content creation or digital marketing, website owners need SEO experts to optimize their sites so it remains visible to potential visitors.

However, simply knowing the intricacies of complex SEO criteria is not enough, and you need to supplement your knowledge with special tools to create real conversions for your clients.

In this article, we discuss the 5 best SEO reporting tools that can make your work easier and better.

1. SEMrush

SEMrush is one of the most trusted SEO reporting tools recommended by almost all SEO experts. It offers in-depth keyword research as well as position tracking. It allows you to check the daily rankings of your website in relation to a certain set of relevant, trending keywords.

The software offers different subscription packages, each of which compares your site’s position against a particular number of competitors. For example, a free account can track 20 competitors, while a business account (the most expensive and premium) can compare against 800 websites.

Other than this, SEMrush also has a built-in on-page SEO checker, site audit, organic traffic insights, and several other useful features. Therefore, mastering the tool as an SEO agency can guarantee high traction and revenue generation for your clients.


2. Ahrefs

Ahrefs is a giant when it comes to SEO reporting tools. It enables keyword research, enlisting all the relevant suggested keywords with their search volume. This helps you optimally integrate the search phrases in your content.

The software is a complete SEO tool with over three trillion known URLs. It compares your website against the large database and suggests the necessary edits to improve its quality. This in-depth analysis helps secure high ranks on the SERP.

The standout feature of Ahrefs is its site crawler that powers a 12 trillion link database. This comes in handy for backlink analysis, which you can use to then remove incoming links from irrelevant or penalized websites.


3. Screaming Frog

Screamin Frog is a website crawler that audits your web content for SEO. The paid version offers a multitude of advanced features which analyze your website according to the search engine’s algorithm.

It focuses on common optimization issues, and the analysis is exported to Excel or other similar programs to formulate a list of suggestions.


4. AgencyAnalytics

Agency Analytics is a customizable site auditor. It offers affordable payment plans, and even with limited features, it makes for a good tool for small-sized agencies. It comes with 70+ supported integrations for content ranking. The automated branded reports, user-friendly interface, and dashboard customization are the primary selling features.

However, it is essential to mention that in case of an interrupted connection, the integrated channels start glitching, which makes the software impractical for use at a large scale.


5. SE Ranking

SE Ranking is an easy-to-use software that brings you all the major SEO-related tools in one place. When you log in, a tutorial video introduces you to different features so you can use them to their maximum potential when optimizing web content.

Although the platform does not allow customization, it does enable efficient keyword research and basic SEO audits which work well for small to mid-sized SEO agencies.


Take Away

As an SEO agency, your success lies in the conversion rates, lead generation, and revenue of your client’s website. Given how technical SEO is now, using SEO reporting tools for content analysis is paramount.

Considering your requirement and budget, choose any of our five recommended tools, and deliver the quality service you promised your clients.


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